NOTE: Brady Fitts 2021: Fine Rib / Reeded with Shield Pomade. I believe Sid is right about a paper label.
Phalon & Son and Edward Phalon was a successful men's barber/hairdresser/perfumer in New York from 1840 until around 1885. From 1858-1873, his son partnered with him, and they used the label "Phalon & Son" or "Phalon & Son Perfumers."